Advantages of an e-commerce website

by Administrator 15. March 2012 04:06

What is Electronic Commerce?

Officially, electronic commerce is “... the paperless exchange of goods or services through the use of electronic data”. 

This term has been in use for dozens of years and was originated to describe the transfer of data between two companies through dedicated or dial up connections. It wasn’t until the advent of the public Internet that e-commerce became a household word. Today, the more typical definition of e-commerce is “To sell goods or services on the web.”

This type of e-commerce is definitely here to stay. Growth of Internet based sales is growing in double digits and the growth of Internet use by the public is still showing dramatic increases. The ease of placing an order online has brought the buying public to Internet sales. The technology may change but the market will remain.

The true benefits of the Internet as an electronic commerce medium are easy to delineate. The web allows almost instant change to your entire business structure, merchandise, pricing, marketing, promotions and sales process. In fact, the Internet will allow you to change all of this from customer to customer. Unfortunately this is only useful if you have a web site that will allow it to occur. Static HTML sites cannot give you the ability to let the site customize it’s self to the customer. You need sophisticated computer programs running your e-commerce site.

E-commerce actually helps flatten the playing field between large and small businesses. In fact, many customers would rather do business with a small company rather than a large one because the customer service is more personal and interactive. The cost of creating an online store has dropped dramatically over the last 10 years. Today even a small retail store can have a valid online e-commerce site starting under $2000.00.

The biggest roadblock to getting an e-commerce site off the ground today is the cost of marketing the site. Just about every small business can afford the two or three thousand it costs to create a real, viable, personalized e-commerce site. The costs of marketing can run ten times that amount if you hire a professional company to help. However much of the work can be done by you or one of your employees. This will greatly reduce the cost. But to do this will require an investment in time.

The Internet has little in common with your physical store. Internet users have totally free access to your information through search engines. As a site owner you find yourself in the precarious position of having to market to the search engines to get good placement in searches and to your potential customers. You purchase advertising for your physical store. On the Internet you are marketing to the visitor and the search engines. 

Any e-commerce software worth it’s salt will provide you with a full featured site that is easy to maintain. It should also give you ample support for marketing your site to search engines for new visitors and to your existing customers. There are tried and true methods of both.

  • Opt-in email advertising
  • Search engine optimization
  • Pay-per-click advertising
  • Affiliate marketing
  • In-site promotions (Coupons, Discount Cards, Specials, Featured Items)

If the e-commerce solution you are looking at does not offer these methods and support, find another e-commerce solution.

The complexity of online credit card payments has been reduced dramatically. A few online merchant account companies have bundled the entire process into one inexpensive and simple to use and understand process for the average online e-commerce site. If you need custom features they are available but, for most companies, the standardized processes work just fine.

The complexity of finding someone to host your e-commerce site has also been reduced over the years. Your best bet is to host your e-commerce solution with the company you purchased the solution from. When you do this you can rest easy about functionality problems. It will not matter whether it is the software or the hosting solution… the same people are responsible for making it work.

If you are interested in getting into the e-commerce game, start with your e-commerce solution provider. They will be able to help you with every other aspect of the start up.

Contact us with any questions you may have. We can help.

Techno Web Mart.

E commerce

Benefits of E-commerce Website for your Business

by Arun 15. March 2012 03:59

The scope of e-commerce has changed forever, with regional boundaries now outclassed, the evolution of Internet has made E-commerce the most effective and convenient way of buying/selling products online. No wonder the E-commerce marketplace has emerged as one of the quickest ways of exchanging goods and services globally.

Over the years E-commerce has grown into a huge industry with US alone generating more than $175 billion in revenues from it, an industry that is growing at a healthy rate of 17%. In the past few years a lot of new e-commerce ventures have stolen the market share from established traditional retailers and more importantly have done the same in no time at all. E-commerce has turned out to be the most efficient way of promoting one’s products online and also ensuring a truly global appeal for the same.

If you are looking for that expansive growth percentage for your business and an unlimited marketplace for your products, then selling your products online is the way forward for you. Here are some of the advantages of having an E-commerce website for your Business:

  • Global reach for your products: Since the whole world becomes your market with e-commerce, the opportunities are immense. An e-commerce website gives you the option of promoting your products world over and in turn ensures massive ROI for your business.
  • Advertises your products 24*7: Having a website to sell your products ensures 24*7 visibility for your products, plus the very fact that these products can be bought from anywhere in the world makes your business a true money minting machine.
  • Economical and efficient mode of Operation: Having a website to sell your products is not only an economical way of doing business as against the traditional methods; it is also one of the most efficient ways.
  • Fast and secure way: Not only is this a fast and secure way of doing business, it also helps reduce delivery time, labor cost etc. and also gives the buyer the all important advantage of buying products from the comfort of his home.
  • Saves time, increases turnover: Having e-commerce website not only saves you a lot of time, the hassle free procedure also ensures an increased turnover for your business.

Having E-commerce website is one of the fastest ways of giving your business that global audience it deserves and the Return on Investments that you have always dreamt of. With the world turning virtual with each passing day, the advantages of using the web to sell your products online are immense, an opportunity that is not to be missed at any cost.

E commerce

E-Commerce Sites That Improve Sales

by Administrator 3. September 2010 10:22

Technowebmart offers innovative 100% web-based e-commerce SEO web design solutions to companies that wish to offer their products for sale online. Our SEO e-commerce solutions can seamlessly integrate with your existing web design or we can create a new e-commerce SEO web design for you from the ground up. There is no software to install and you can manage every aspect of your e-commerce system from any computer with an Internet connection. Our e-commerce SEO web design services maximize your profit by focusing on increasing your revenue and decreasing your operational costs.

Increase Your Revenue

  • An intuitive, easy to use shopping cart greatly reduces shopping cart abandonment
  • The search engine optimized (SEO) catalog drives targeted traffic to your e-commerce web design
  • Data feed file creation allows you to easily import your products into popular shopping search engines such as Froogle, Pricegrabber, and NexTag
  • Advanced promotional tools drive repeat sales to your e-commerce web design (targeted e-mail campaigns, e-coupons, quantity discounting, powerful affiliate processing and tracking system, etc.)
  • Detailed statistics and reporting allow you to make better decisions about your product catalog and better understand your customer behavior

Decrease Your Costs

  • Order fulfillment features decrease your operational costs (options include UPS, USPS, FedEx live rate lookup, batch processing, packing slip creation, invoice creation, shipping label creation, automated credit card processing, automated inventory management and accounting exportability)
  • Active deployment architecture greatly reduces IT costs (Technowebmart provides all infrastructure, security certificates, hosting and bandwidth requirements)
  • Customer relationship management tools decrease customer service costs (automatically generated customer confirmation and shipping e-mails, customer login areas to check order status and review all past orders)
  • Intuitive product management features allow for quick updates to your e-commerce website catalog
  • Comprehensive web-based e-commerce store administration interface
  • Plus much more!

In order to serve you in the most efficient manner, please complete our short e-commerce SEO web design quote request form, or feel free to call our office at 022-28306040 to speak with a design specialist.

E commerce

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